My Secret Side Hustle

For my entire adult life, I have been teaching group-exercise fitness classes. I have taught in Los Angeles, Santa Barbara, Silicon Valley, Aspen, Manhattan Beach, and Granite Bay. I taught at some exciting times for the fitness industry at some fantastic health clubs. I suspect I have taught just north of 7,500 classes.

I’ve met hundreds of people who made my classes part of their regular fitness routine. Many became lifelong friends. I’ve counted at least seven marriages that grew out of my classes. Teaching these classes was incredibly fulfilling, tapping into parts of myself my 9-5 jobs didn’t. Teaching classes was my hobby – my side hustle.


This teaching and motivation were unknown to those who knew me in my vocation as a sales executive. The secrecy wasn’t planned. Teaching fitness classes started long before my career did. When I finally started working, it just seemed awkward to bring up.

“Hey, do you know I teach aerobics?” “Um, yeah, so what?”

So, I just never talked about it. Plus, I didn’t want to explain the spandex of the early days.

It’s hard to explain if you weren’t there, but for about a decade, my classes were, in the words of Ron Burgundy, “kind of big deal!” I had what they called a “following.” It was a bit like the movie Flashdance living a double life. Instead of “welder by day – dancer by night,” it was “sales executive by day, fitness instructor by night.” That is not a hit movie.

A Dichotomy

A strange dichotomy arose in my work life (plural). During the day, I’d put on my tie, go to work, be restrained and professional, and methodically execute the countless details required to be successful at enterprise sales. Then at night, I would let it all go being the crazy person needed to lead a class in high-intensity, sweat-drenching, choreographed exercise.

I moved from aerobics to high-impact aerobics, funk, and spinning. I’ve stayed employed in fitness for decades. Most importantly, I showed up, night after night, year after year, with high energy and a fun demeanor regardless of what was going on in my life. All done concurrently with my sales career.


Having a vocation and an avocation like this made for an outstanding balance in my life. Many know and tap into this.

  • Tough day at the office? Redemption with a great class full of smiles, high-fives, and thank-yous was around the corner!
  • Terrible boss? Having this fun hobby, endurance is more effortless.
  • Feeling the day job isn’t pressing the “meaningful” button, helping people stay in shape did.

As the years passed, my day in the sun of group exercise passed, and my classes were no longer any big deal. But they were still fun for me. I still teach today, only to much smaller classes.

It turns out this fitness instruction side gig was pretty sweet for me. I started young and was able to adapt through all its iterations. Teaching got me focused on others and taught me how to deal better with people. Putting classes together developed an otherwise dormant creative muscle.

Plus, it helped me stay in shape. Like all meaningful side projects, it gave my life a sense of balance. Good and bad. Exciting and not-so-exciting. Best of all, I met my wife in class.

Side Hustles

Lately, side hustles have become a thing – they sound fantastic. A hustle can indicate someone who is scrappy, motivated, and multi-talented.

Over the past decade, I’ve heard many open conversations about side hustles at work. I have heard stories of employees selling stuff online, consulting in other fields, and doing group exercise instruction as a yoga instructor. I get it. Yoga isn’t weird; it’s hip.

As a result, I became more comfortable talking about my side hustle at work and elsewhere. I could write this article (so long as it was broad). Few, if any, are interested in the nuance of aerobic choreography. But, trust me, it is fascinating.

If you have a side hustle, I hope yours is as fun and rewarding as mine has been. A good one can provide a hedge against life’s difficulties in the workplace and elsewhere.

I also hope you don’t have to defend photos of yourself like this one from yours.


Similar Posts