Merry Christmas from the Stalker Family 2015 – No More Inserts!

You’ve seen them. The folded piece of paper inside the Holiday card provides updates on all that is notable from the sender and their family in their Holiday Message. Maybe you’ve even written one yourself. Initially, these were a bit of a novelty and fun. Then, they became a bit institutionalized as more cards seemed…

The New Simplicity – Alacrity with Complexity

The Craving for Simplicity 150 years ago, in a shack he built-in the woods, Henry David Thoreau wrote, “Simplify, simplify, simplify!” In saying this, the Harvard grad and one-time pencil maker tapped into a seemingly perennial human yearning for simplicity in all things. This wish for simplicity remains today in full force. Look no further than…

On Blogs and Blogging – Lessons Learned

It’s been seven years since I started blogging. I began blogging as a learning exercise while earning my MA in communications. I thought there might be something within that business space that could provide a sensible pivot from my sales career to something more consultative, strategic, and creative. Perhaps these seemingly fresh ideas being tossed…

Necessity of Investment (NOI) trumps Return on Investment (ROI) – only every time!

“Nothing motivates like necessity” is an old saw I have seen proven over and over. It’s also true in B2B sales as companies today, for the most part, only buy what they think they need. That nice-to-have economy is gone, maybe forever! While all the chatter about value is excellent, the sale happens when the…